The scientists realized that the lignin free cellulose fibres found in the paper label waste would have better colour durability than the wood fibres found in traditional wpc products. They also managed to develop a patented manufacturing process that results in a closed surface offering better stain resistance than the traditional wpc decking products on the market.
Over 60% of the raw material of the new composite could be sourced from the self-adhesive label waste, for which no recycling solution had previously existed. The success of UPM ProFi Deck has ensured that each year hundreds of lorries of label waste, that would otherwise go to landfill or incineration, are given a second life.
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