UPMProFi

Käringsund tourist resort in Åland focuses on sustainability also in terrace materials

Käringsund Resort is located on the island of Eckerö, in Åland. It was founded in 1961 and was once Åland's first commercial tourist destination, developing with the growth of shipping and cruise tourism. Most of the guests arrived by boat, from Sweden. Ownership of the property passed to the Hubertus von Frenckell family in 2007. In 2010, they also bought the adjacent tourist resort and merged it with Käringsund.

Today, there are as many as 60 cottages, 400 beds, a restaurant and many activities for guests. It is situated in a scenic location, on the west side of the island of Eckerö, by the sea.

"We have been renovating the site continuously and now all the cottages in the area have been completed. Our values are sustainability, energy efficiency and also accessibility. The population is ageing and we want all our guests to be able to enjoy their stay in Käringsund without any limitations. We have invested in sustainability as part of our daily operations and have, for example, installed air-source heat pumps and solar panels in the cottages", says Hubertus von Frenckell, CEO and owner of Käringsund.

The pandemic has also brought more tourists from mainland Finland to Åland. Over time, the level of customer demand has also increased.

"In Käringsund we want to offer different accommodation options for different target groups and in 2020 we built the first beach suites, right on the seafront, and more are planned. The terraces of the beachfront suites are just a stone's throw from the sea and each also has its own outdoor pool for a touch of luxury. For these cottages we wanted particularly high quality materials and for the terrace we chose UPM ProFi Piazza. We were particularly attracted to the material because of its sustainability. The product is long-lasting and comes with a 25-year warranty. I think it's great that 75% recycled plastic has been used in its manufacture, so we can play an active role in solving Europe's plastic problem. Our customers have been asking a lot about the decking material, because not many of them are familiar with it, and this recycling theme is positive for most of them. We chose a light grey "Silver Teak" colour for the beach suites, because it blends in well with the surrounding nature and cliffs. In addition, the material is easy on the owner because it does not require annual oiling, only washing", says von Frenckell.

"We warmly welcome all visitors to enjoy Käringsund, we have something for everyone," von Frenckell concludes.

upm-profi-piazza-silver-teak-karingsund-fi-3.jpg